Bridging the Information Gap Workshop: What Is a Brand and Why Do I Need One?
Name:
Bridging the Information Gap Workshop: What Is a Brand and Why Do I Need One?
Date:
January 28, 2021
Time:
9:30 AM - 10:30 AM EST
Registration:
Sorry, public registration for this event has been closed.
Event Description:
Join us for our first Bridging the Information Gap Workshop Series on What is a Brand and Why Do I Need One?
A brand is more than a logo. It's the total experience your customers have with your service or product. Your brand is the message you communicate through your marketing and it should be authentic, clear, and consistent. As COVID-19 continues to change the way consumers make purchase decisions, it’s important that business owners adapt to meet their shifting wants, needs and values.
In this workshop, we'll discuss how to develop an authentic brand message and I'll share how I discovered my own authentic brand and merged my pirate side with my designer side.
About the Speaker
Justin Kerr is a brand strategist, graphic designer, and a pirate (not necessarily in that order).
Justin helps entrepreneurs and small business owners discover their true brand and communicate it clearly to the right audience.
You can learn more about Justin and his work at justinkerrdesign.com.
A brand is more than a logo. It's the total experience your customers have with your service or product. Your brand is the message you communicate through your marketing and it should be authentic, clear, and consistent. As COVID-19 continues to change the way consumers make purchase decisions, it’s important that business owners adapt to meet their shifting wants, needs and values.
In this workshop, we'll discuss how to develop an authentic brand message and I'll share how I discovered my own authentic brand and merged my pirate side with my designer side.
About the Speaker
Justin Kerr is a brand strategist, graphic designer, and a pirate (not necessarily in that order).Justin helps entrepreneurs and small business owners discover their true brand and communicate it clearly to the right audience.
You can learn more about Justin and his work at justinkerrdesign.com.
